From 2024-25 I was the editor and content manager within the brand and marketing team at Education Development Trust, on a fixed-term contract covering maternity leave. I worked with education and skills experts across the UK, Sub-Saharan Africa, the Middle East and Asia, helping them turn their knowledge and expertise into clear, engaging marketing content. The work included:
- Leading the production of the annual impact report: collating and interpreting data, coordinating inputs from stakeholders and reviewers, and turning complex source materials into clear, compelling narratives
- Writing and editing news articles, website copy, insight pieces, funder presentations, and social media posts
- Shaping and editing insight pieces, to support advocacy, business development and fundraising
- Helping to plan marketing campaigns in line with the charity’s goals and priorities
- Planning and managing the publication of multi-channel content across regions and programmes
- Ensuring that all content reflected organisational values, aligned with brand visuals and key messaging guidelines, and was accessible to diverse audiences
- Enabling the research team to edit and publish their findings, to inform policy and practice
- Giving editorial guidance and support to marketing and other colleagues
- Contributing to the testing of a knowledge database supported by artificial intelligence